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Innovation is crucial for the food industry to address several critical challenges. Firstly, it is essential to meet the rising demand for food products driven by a growing global population. By implementing new technologies and improving production processes, companies can significantly increase output. Secondly, innovation plays a vital role in enhancing the efficiency and reducing the costs associated with food production. This allows companies to remain competitive by offering affordable prices while maintaining profitability. Finally, innovation empowers companies to adapt to evolving consumer preferences. This includes developing new products that cater to specific dietary needs and preferences, such as healthier options or products with unique flavor combinations.
Innovation in the food industry can be broadly categorized into four key areas: product innovation, process innovation, packaging innovation, and marketing/branding innovation. Product innovation focuses on creating new or improved food products with unique features and benefits for consumers. This may involve developing new flavors, textures, and incorporating healthier ingredients. Process innovation aims to optimize production processes by implementing new technologies and methods to increase output while maintaining or improving quality standards. Packaging innovation explores innovative ways to package and present food products to consumers, such as using eco-friendly materials, implementing unique designs, and incorporating features that extend shelf life. Finally, marketing/branding innovation involves developing creative strategies to promote food products to consumers, leveraging social media, influencer marketing, and engaging campaigns to build brand loyalty.
Internet: <tastewise.io> (adapted).
Based on the text above, judge the following item.
The primary motivation behind innovation in the food industry is to cater to the increasing demand for organic food products.
Innovation in the food industry can be broadly categorized into four key areas: product innovation, process innovation, packaging innovation, and marketing/branding innovation. Product innovation focuses on creating new or improved food products with unique features and benefits for consumers. This may involve developing new flavors, textures, and incorporating healthier ingredients. Process innovation aims to optimize production processes by implementing new technologies and methods to increase output while maintaining or improving quality standards. Packaging innovation explores innovative ways to package and present food products to consumers, such as using eco-friendly materials, implementing unique designs, and incorporating features that extend shelf life. Finally, marketing/branding innovation involves developing creative strategies to promote food products to consumers, leveraging social media, influencer marketing, and engaging campaigns to build brand loyalty.
Internet: <tastewise.io> (adapted).
Based on the text above, judge the following item.
The primary motivation behind innovation in the food industry is to cater to the increasing demand for organic food products.
Innovation is crucial for the food industry to address several critical challenges. Firstly, it is essential to meet the rising demand for food products driven by a growing global population. By implementing new technologies and improving production processes, companies can significantly increase output. Secondly, innovation plays a vital role in enhancing the efficiency and reducing the costs associated with food production. This allows companies to remain competitive by offering affordable prices while maintaining profitability. Finally, innovation empowers companies to adapt to evolving consumer preferences. This includes developing new products that cater to specific dietary needs and preferences, such as healthier options or products with unique flavor combinations.
Innovation in the food industry can be broadly categorized into four key areas: product innovation, process innovation, packaging innovation, and marketing/branding innovation. Product innovation focuses on creating new or improved food products with unique features and benefits for consumers. This may involve developing new flavors, textures, and incorporating healthier ingredients. Process innovation aims to optimize production processes by implementing new technologies and methods to increase output while maintaining or improving quality standards. Packaging innovation explores innovative ways to package and present food products to consumers, such as using eco-friendly materials, implementing unique designs, and incorporating features that extend shelf life. Finally, marketing/branding innovation involves developing creative strategies to promote food products to consumers, leveraging social media, influencer marketing, and engaging campaigns to build brand loyalty.
Internet: <tastewise.io> (adapted).
Based on the text above, judge the following item.
The word “leveraging” as used in the second paragraph implies the act of taking as much advantage or profit as possible from something.
Innovation in the food industry can be broadly categorized into four key areas: product innovation, process innovation, packaging innovation, and marketing/branding innovation. Product innovation focuses on creating new or improved food products with unique features and benefits for consumers. This may involve developing new flavors, textures, and incorporating healthier ingredients. Process innovation aims to optimize production processes by implementing new technologies and methods to increase output while maintaining or improving quality standards. Packaging innovation explores innovative ways to package and present food products to consumers, such as using eco-friendly materials, implementing unique designs, and incorporating features that extend shelf life. Finally, marketing/branding innovation involves developing creative strategies to promote food products to consumers, leveraging social media, influencer marketing, and engaging campaigns to build brand loyalty.
Internet: <tastewise.io> (adapted).
Based on the text above, judge the following item.
The word “leveraging” as used in the second paragraph implies the act of taking as much advantage or profit as possible from something.
Concurso:
Prefeitura de Rio Negro - PR
Disciplina:
Inglês
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Regarding the text, mark the INCORRECT item.
All the alternatives below accurately describe the textual genres, EXCEPT
Consider the following situation: you are discussing the topic ‘Work’ with your English language students and now you are going to read a magazine article about a type of job interview called ‘extreme interviews’. The heading of the article is: Extreme interviews: what kind of dinosaur are you? If you answered Tyrannosaurus rex, then the bad news is that you probably won’t get the job you’re applying for.
The tasks below are adapted versions of the activities, from the textbook, to work with the text. Match Tasks 1 – 6 with their main aim A – I. There are three extra aims which you do not need to use.
Tasks
Task 1 Discuss the questions in small groups.
1 Have you ever been to a job interview? How was the experience? What kind of questions did they ask you? Did you get the job?
2 What kind of questions do you expect to have in a job interview?
3 How can people get better prepared for a job interview?
Task 2 Look at the photo with the article. What do you think is happening? Do you think the question is one that someone might really ask in this situation? Why (not)?
Task 3 Read the article once and find out. How would you answer the question?
Task 4 Look at the highlighted words and phrases in the text. With a partner, try to figure out what they might mean and how you think they are pronounced.
Task 5 Read the article again. Using your own words, answer the questions.
1 What are extreme interviews? 2 What kind of companies first started using them? 3 Why do some people think that they are better than normal interviews?
Task 6 Do you think extreme interviews are a good way of choosing candidates? Which of the questions below (used in real interviews) do you think would work well? Why?
Adapted from: Face2Face Intermediate. Cris Redston and Gillie Cunningham. Cambridge University Press.
Main Aim
A. Integrating skills and personalizing the topic. B. Analyzing text organization. C. Inferring meaning of lexis from context. D. Predicting. E. Teaching grammar inductively using the text. F. Skimming. G. Activating schemata. H. Reading for details. I. Scanning.
The tasks below are adapted versions of the activities, from the textbook, to work with the text. Match Tasks 1 – 6 with their main aim A – I. There are three extra aims which you do not need to use.
Tasks
Task 1 Discuss the questions in small groups.
1 Have you ever been to a job interview? How was the experience? What kind of questions did they ask you? Did you get the job?
2 What kind of questions do you expect to have in a job interview?
3 How can people get better prepared for a job interview?
Task 2 Look at the photo with the article. What do you think is happening? Do you think the question is one that someone might really ask in this situation? Why (not)?
Task 3 Read the article once and find out. How would you answer the question?
Task 4 Look at the highlighted words and phrases in the text. With a partner, try to figure out what they might mean and how you think they are pronounced.
Task 5 Read the article again. Using your own words, answer the questions.
1 What are extreme interviews? 2 What kind of companies first started using them? 3 Why do some people think that they are better than normal interviews?
Task 6 Do you think extreme interviews are a good way of choosing candidates? Which of the questions below (used in real interviews) do you think would work well? Why?
Adapted from: Face2Face Intermediate. Cris Redston and Gillie Cunningham. Cambridge University Press.
Main Aim
A. Integrating skills and personalizing the topic. B. Analyzing text organization. C. Inferring meaning of lexis from context. D. Predicting. E. Teaching grammar inductively using the text. F. Skimming. G. Activating schemata. H. Reading for details. I. Scanning.
