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Beware the power of the blog

Companies may not like blogs, but if they ignore them
they may be inviting some PR disasters

    The number of blogs on the internet is doubling every five months, according to blog-tracking site Technorati. The total is now around 20 million, with around 1.3 million posts made each day. Most are no more interesting than overhearing another person's telephone call, but there are exceptions that can have a remarkable impact.

(from http://www.computing.co.uk/itweek/comment/ 2145491/beware-power-blog, retrieved on September 24th, 2008)