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Concurso: Prefeitura de Chapecó - SC

Concurso: Prefeitura de Chapecó - SC
Cargo: Professor - Língua Estrangeira - Inglês (Nível Superior)
Ano: 2025

Ano:

2025

Banca:

FEPESE

Cargo:

Professor - Língua Estrangeira - Inglês (Nível Superior)

Disciplina: Inglês

FC493568

Dificuldade em análise

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Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to text 2 what was the problem with old-fashioned research?

(a)

The research was very slow.

(b)

There were never enough volunteers.

(c)

It cost an enormous amount of money.

(d)

It was that people weren’t always truthful in their responses.

(e)

It was about nobody understood how to complete the survey.

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4.219 Questões de concurso encontradas 4.219 resultados Página 53 de 844 Questões por página: 5 10 15 20

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Questões por página: