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CESGRANRIO - 2011 - BNDES - Profissional Básico - Engenharia
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In terms of reference,
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In the fragments “…this will inspire people to come up with new ideas that will revolutionize the long-term strategic and financial prospects of the company.” (lines 19-22) and “…customers can’t rely on what they’re going to get.” (lines 52-53), “come up with” and “rely on” could be replaced in the text with, respectively,
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In “…only a limited number of people in any company really needs to be innovative.” (lines 34-35), the fragment “really needs to be” transmits the idea of
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The fragment “…to teach everyone how to think outside the box.” (lines 15-16) suggests that company leaders are
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The author’s intention in this text is to